This is one of the last stories of 2013 that made me roar with laughter. I never realised you could get into trouble for what your customers write on your website – guess there will be many more companies in trouble for that then!
Anyway, it is so refreshing to see this craft beer brewer take the responsible step of sending any derived profits back to the rightful trademark owner :-)
However, one wonders if this could be competitive strategem no. 11 in this deck on the part of the big guy – “Attack a Bystander”?
Let’s see how this all shapes up…